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Eight Years of Magic at The Ned

In Blog by Roberto Forzoni

There is a grand banking hall in the heart of the City where the old Midland Bank once counted the nation’s money, and where, for the past eight years, I have spent my Wednesday and Saturday evenings reading minds. The Ned is one of London’s most beautiful rooms – green marble columns, the hum of a dozen restaurants under one …

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Dinner Party Entertainment – Arranged by You

In Blog by Roberto Forzoni

You have thought of everything. The wine is right, the table looks beautiful, and everyone who should be there is. And then, somewhere between courses, something happens that no one was expecting. Not a show, or  a stage necessarily. Something impossible, right in front of your eyes, in your own home. For a moment your guests forget the conversation they …

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Delighted VS Changed

In Blog by Roberto Forzoni

For forty years, my work was all about attention. In elite sport, I sat with Olympic, World and European medallists and asked the same question every time. Where is your focus, and what is pulling it away? A hundredth of a second is won or lost there. Not in the body, but in the mind. Magic asks the identical question, …

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The Part of a Wedding That You Don’t Plan For…

In Blog by Roberto Forzoni

With spring here and wedding season approaching, I thought this might be worth a moment of your time… even if you’re not getting married yourself – I’m sure you know someone who is this year! Please pass this on to them if you think it could be useful! Every wedding day, however beautifully planned, has long stretches where nothing is …

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The Best Magician in London? Let the Evening Decide…

In Blog by Roberto Forzoni

There is a moment, a few minutes into any evening, when a room changes. A conversation that was polite becomes animated, strangers lean in, and someone laughs before they have quite worked out why. That moment looks different depending on where you are standing. At a private table, it arrives quietly. A borrowed ring, a thought you never said aloud, …

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The Single Ingredient Behind Every Unforgettable Experience

In Blog by Roberto Forzoni

The most memorable premium events all share one thing. It isn’t the venue, catering, or even the guest list. It’s a single moment – one unexpected, emotionally charged peak that lifts the evening from “well-organised” to genuinely unforgettable. Psychology has a name for this. Daniel Kahneman called it the peak-end rule: we don’t remember experiences as a whole, we remember …

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Being Fooled Well is a Gift

In Blog by Roberto Forzoni

There is a paradox at the heart of what I do. The sharper the audience, the more they tend to enjoy being fooled. It runs against intuition slightly, so it is worth explaining! The human brain is a prediction machine. We spend our days quietly forecasting what comes next and feeling a small satisfaction each time we are right. Have …

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“How Did You Do That?”

In Blog by Roberto Forzoni

“How Did You Do That?” … The question I hear every week! Most people think magic is about tricks and rabbits in hats… It isn’t – and honestly hasn’t really ever been. The real astonishment happens in the tiny moments your mind never notices. A shift in attention, or a hidden assumption, and even decisions you believed were completely your …

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Five Mistakes to Avoid When Booking Event Entertainment

In Blog by Roberto Forzoni

When planning a memorable event, entertainment isn’t just an add-on – it’s often the defining feature your guests remember. The food may be excellent and the venue may be stunning. But what people talk about afterwards… is how the event made them feel. Over the years, I’ve seen exceptional events elevated (and good events fall short) based on a few …

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The One Question Your Guests Will Still Be Asking Tomorrow

In Blog by Roberto Forzoni

There’s a moment at every great event that lingers. Not the speeches, or the schedule – sometimes not even the setting. It’s the moment that your guests can’t quite explain. The one that sparks a question your guests will still be asking long after the evening ends: “How on earth did that happen?” In a world of polished events and …

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Discover the New Forzoni Magic Website

In Blog by Roberto Forzoni

Hello, I’m delighted to share that the new Forzoni Magic website is now live! Redesigned to make browsing easier, more engaging, and far more immersive for anyone looking for unforgettable live entertainment. At www.forzonimagic.com, you’ll now find a more user-friendly experience that brings the world of psychological magic and mind reading to life in a way that reflects the performances …

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Discover the Art of Leaving People Wondering

In Blog by Roberto Forzoni

In a world saturated with the ordinary, what if you could offer your guests an experience that transcends the mundane? As a mind-reading magician and psychological illusionist, I invite you to explore The Art of Leaving People Wondering. An enchanting journey into the realm of the extraordinary. Magic is not merely about effects; it’s a sophisticated dance of the mind …

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2026 Is the Year of Live Wonder. Are Your Events Ready?

In Blog by Roberto Forzoni

After years of screens, streams and virtual everything, something powerful is happening… People are craving real moments again. Moments of wonder. Shared laughter and genuine surprise. The feeling of being fully present in a room where something extraordinary is unfolding right in front of guests. That is why live entertainment in 2026 is not just a nice addition to events. …

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Can You Really Read Minds?

In Blog by Roberto Forzoni

Can you really read minds? It is one of the questions I am asked most often at events. The honest answer is yes… in a way. But the real secret is far more fascinating. What looks like mind-reading is actually an exploration of human behaviour, attention, and perception. Through psychological magic, subtle observation, and carefully crafted moments of astonishment, people …

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A Little Mystery Can Make All the Difference

In Blog by Roberto Forzoni

Most events today are beautifully organised. The lighting is perfect. The food is exceptional. The speeches are polished. The room looks spectacular. And yet, something is often missing, a moment no one expects. A moment where the entire room suddenly leans in… and strangers start talking to each other. Where people laugh, and question reality. In other words, a little …

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What Do Magic and High Performance Have in Common?

In Blog by Roberto Forzoni

What do Premier League football, Grand Slam tennis, boardroom leadership and close-up magic all have in common? Pressure. Perception. And performance when it matters most. Over the past 30 years, I’ve been privileged to work as a performance psychologist with elite athletes, world champions and senior leadership teams. At the same time, I’ve built a parallel career as a mind-reading …

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What Happens When Magic Meets Psychology?

In Blog by Roberto Forzoni

What happens when a mind-reading magician spends over 25 years studying elite performance, human behaviour, and the science of decision-making? You don’t just get ‘tricks’. You get something far more powerful. You get psychological magic. Psychological Magic At first glance, it may look impossible. A moment of astonishment that makes people laugh, gasp, and question their own perception. But underneath …

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Are You A Sceptic?

In Blog by Roberto Forzoni

You don’t have to believe in magic. In fact, scepticism is welcome. Some of the strongest reactions I see at events come from the people who begin the evening with folded arms, raised eyebrows and a quiet determination not to be impressed. The analysts. The engineers. The CEOs who have “seen it all before”. And that is precisely where the …

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Why Magic Still Works in 2026

In Blog by Roberto Forzoni

In a modern world of constant notifications, scrolling thumbs, and AI-generated everything, here’s something surprising in 2026: Magic still stops people in their tracks. Not because it’s nostalgic, or old-fashioned. But because it’s real, live, and happening right in front of you. In 2026, we are more digitally connected than ever, and yet attention has never been harder to earn. …

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Bespoke Magic Experience

In Blog by Roberto Forzoni

When clients ask how to make an event feel truly memorable, the answer is rarely more entertainment – it’s personalisation. Alongside my close-up magic and mind-reading performances, I now offer a small number of bespoke magic experiences designed to reflect your brand, your message, and your people. These are not generic add-ons; they are carefully designed moments that feel intentional, …

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Magic for People Who Think They’ve Seen It All

In Blog by Roberto Forzoni

You’ve hosted the champagne receptions.And… you’ve booked the bands, the speakers and the entertainers.And… you’ve seen good magic… and probably a lot of predictable magic too. I offer something for the moments when you want something genuinely different. Magic for People Who Think They’ve Seen It All isn’t about big boxes or obvious effects. It’s about quiet astonishment. The kind …