The Ned, London

The Ned’s Resident Magician, Eight Years in the Old Midland Bank

Roberto Forzoni has been resident magician and mind reader at The Ned for eight years, performing for members and their guests at private parties throughout the building.

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Gold StarInner Magic Circle
The NedResident Mind Reader
299Five-Star Reviews
25+ YearsProfessional Experience

Eight Years in One Building, and It Still Catches People Out

The Ned occupies Sir Edwin Lutyens’ old Midland Bank headquarters on Poultry — a banking hall the size of a cathedral, with nine restaurants, a members’ club, and a rooftop that looks straight at St Paul’s.

Roberto Forzoni has been its resident magician and mind reader for eight years, working for members and their guests at private parties across the whole building.

Eight years in one venue teaches you things a visiting performer never learns: which rooms swallow a punchline, when a table wants interrupting and when it very much does not, how long a group at the bar will stay together before it dissolves. It is the difference between performing in a room and performing to it.

It is also, quite simply, one of the most beautiful places in London to work — and the staff there are as good as any in the city.

Roberto Forzoni, resident magician at The Ned London, in the hotel’s panelled corridor

Members & Their Guests

The Regulars Are the Hardest Audience You Can Have

Members come back week after week. They have seen him before, they bring friends specifically to watch those friends be fooled, and they arrive actively trying to catch him.

That is the most useful audience a mentalist can have, and the reason the material never stands still. Nothing survives eight years in front of the same people unless it genuinely cannot be worked out.

Close-up magic for a standing group at a private party in a London members’ club

From the Vaults to the Rooftop

Nine Restaurants, a Bank Vault and a Pool on the Roof

The work moves through the whole building. Down in the old basement vaults, in the Kennels, in the Parlour — and up on the roof, by the swimming pool and out on the new terrace.

Each space asks for something different. A vault below ground and an open terrace eight floors up are not the same room, and they do not take the same performance.

Private dining room set for an event, where Roberto Forzoni performs close-up magic

Private Events at The Ned

If Your Own Event Is Here, He Already Knows the Building

Booking a private dining room, a party in the club or a company event at The Ned? Roberto can be booked directly for it, and arrives knowing the rooms, the running orders and most of the team already.

No site visit, no briefing on where things are, no wondering whether the entertainment will fit the venue. He has spent eight years finding out.

Thank you so much for our Annual Dinner's fantastic, mind-boggling magic. People are still asking how you could read their minds!

— Corporate Client Review

Twenty-Five Years in London’s Best Rooms

Very many thanks for providing such wonderful entertainment for the PFA. The feedback has been fantastic.

Professional Footballers' Association

Annual Awards Dinner

Informative, intriguing, and amazing! Roberto's performance was the highlight of our corporate evening.

Corporate Client

Client Entertainment Event

We had Roberto at our Annual Awards Dinner and he absolutely stole the show. Everyone is still talking about it.

Awards Ceremony Client

Annual Gala Dinner

299 Five-Star Google Reviews

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Excellent297 reviews
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Megan Salamat
13 September 2026
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Amazing. Highly recommend!!!!
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Joshua Whelan
12 September 2026
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Roberto was incredible best experience I’ve ever had. He’s a seriously magnificent I am speechless
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Elise Middleton
5 September 2026
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Wild magic at the Ned, brilliantly entertaining!
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alex lipskiy
5 September 2026
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Crazy
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Leila Latif
25 August 2026
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Absolutely astonishing. I’ve thought of nothing else for days.
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Clem Croton
29 July 2026
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Incredible!!!! Top notch close up magic - a great addition to the evening. Thanks!
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George Glover
29 July 2026
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Brilliant magician, hugely entertaining and charming. Made our evening!
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Luca Andrea Calzolari
20 June 2026
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Brilliant entertainer at the Ned, in London. We had a great time with my wife and faimily, Roberto is brillianr
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Jake Hall
6 June 2026
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Genuinely mind blowing, Roberto promised it would be something we’d never seen before and boy did he deliver. Made our evening at the dinner table at The Ned.
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Paul Spelling
6 June 2026
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Fantastic entertainer. Awesome magic!! Blown away!!
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CrossFit Battlebox
6 June 2026
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Roberto was insane! So entertaining!
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Thomas Shewchuck
3 June 2026
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Absolutely wild, thank you, Roberto!

Nothing for Your Venue to Arrange

The Ned’s events team like Roberto for a simple reason: he needs nothing from them.

01

Tell Me About Your Event

Send your date, the room you are in, guest numbers and running order. Roberto replies personally, usually within 24 hours.

02

We Agree the Format

Mingling during the reception, table magic through dinner, or a seated performance for a smaller party. Roberto suggests what suits the room and your timings.

03

You Enjoy the Night

He arrives self-contained, introduces himself to the banqueting team, and performs without stage, power, sound or floor space.

What The Ned Will Ask For

Everything your venue and event manager need, before they have to ask.

Guest Numbers

For close-up mingling, Roberto comfortably covers 80–120 guests in a two-hour performance. For events of up to 300 he extends the performance or recommends a second performer.

Setup Requirements

None. No stage, no PA, no lighting and no power supply. He works in the room exactly as it is laid out.

Insurance & Documentation

Full public liability insurance, with documentation supplied to the hotel or your event management company on request.

Trusted by Leading Brands and Venues

The Ned The Savoy Rosewood The Ivy Hilton The Gherkin Waldorf Astoria Home House

Check Your Date at The Ned

Roberto performs at The Ned and at venues across London, the UK and internationally.

Weekend dates are currently booking three to four months ahead.

Check Availability

Or contact Roberto directly: enquiries@forzonimagic.com  |  07956 263 348