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Why Your Brain Wants to Be Fooled

In Blog by Roberto Forzoni

You didn’t miss the trick – your brain deleted it. In 1999, two Harvard psychologists asked people to count basketball passes in a video. Halfway through, a person in a gorilla suit walked into the middle of the frame, beat their chest, and walked off. Half of the viewers never saw it. The finding – inattentional blindness – is the …