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Eight Years of Magic at The Ned

In Blog by Roberto Forzoni

There is a grand banking hall in the heart of the City where the old Midland Bank once counted the nation’s money, and where, for the past eight years, I have spent my Wednesday and Saturday evenings reading minds. The Ned is one of London’s most beautiful rooms – green marble columns, the hum of a dozen restaurants under one …

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Dinner Party Entertainment – Arranged by You

In Blog by Roberto Forzoni

You have thought of everything. The wine is right, the table looks beautiful, and everyone who should be there is. And then, somewhere between courses, something happens that no one was expecting. Not a show, or  a stage necessarily. Something impossible, right in front of your eyes, in your own home. For a moment your guests forget the conversation they …

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Delighted VS Changed

In Blog by Roberto Forzoni

For forty years, my work was all about attention. In elite sport, I sat with Olympic, World and European medallists and asked the same question every time. Where is your focus, and what is pulling it away? A hundredth of a second is won or lost there. Not in the body, but in the mind. Magic asks the identical question, …

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The Best Magician in London? Let the Evening Decide…

In Blog by Roberto Forzoni

There is a moment, a few minutes into any evening, when a room changes. A conversation that was polite becomes animated, strangers lean in, and someone laughs before they have quite worked out why. That moment looks different depending on where you are standing. At a private table, it arrives quietly. A borrowed ring, a thought you never said aloud, …

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The Single Ingredient Behind Every Unforgettable Experience

In Blog by Roberto Forzoni

The most memorable premium events all share one thing. It isn’t the venue, catering, or even the guest list. It’s a single moment – one unexpected, emotionally charged peak that lifts the evening from “well-organised” to genuinely unforgettable. Psychology has a name for this. Daniel Kahneman called it the peak-end rule: we don’t remember experiences as a whole, we remember …

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Being Fooled Well is a Gift

In Blog by Roberto Forzoni

There is a paradox at the heart of what I do. The sharper the audience, the more they tend to enjoy being fooled. It runs against intuition slightly, so it is worth explaining! The human brain is a prediction machine. We spend our days quietly forecasting what comes next and feeling a small satisfaction each time we are right. Have …

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“How Did You Do That?”

In Blog by Roberto Forzoni

“How Did You Do That?” … The question I hear every week! Most people think magic is about tricks and rabbits in hats… It isn’t – and honestly hasn’t really ever been. The real astonishment happens in the tiny moments your mind never notices. A shift in attention, or a hidden assumption, and even decisions you believed were completely your …

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Discover the Art of Leaving People Wondering

In Blog by Roberto Forzoni

In a world saturated with the ordinary, what if you could offer your guests an experience that transcends the mundane? As a mind-reading magician and psychological illusionist, I invite you to explore The Art of Leaving People Wondering. An enchanting journey into the realm of the extraordinary. Magic is not merely about effects; it’s a sophisticated dance of the mind …

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2026 Is the Year of Live Wonder. Are Your Events Ready?

In Blog by Roberto Forzoni

After years of screens, streams and virtual everything, something powerful is happening… People are craving real moments again. Moments of wonder. Shared laughter and genuine surprise. The feeling of being fully present in a room where something extraordinary is unfolding right in front of guests. That is why live entertainment in 2026 is not just a nice addition to events. …

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A Little Mystery Can Make All the Difference

In Blog by Roberto Forzoni

Most events today are beautifully organised. The lighting is perfect. The food is exceptional. The speeches are polished. The room looks spectacular. And yet, something is often missing, a moment no one expects. A moment where the entire room suddenly leans in… and strangers start talking to each other. Where people laugh, and question reality. In other words, a little …

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What Do Magic and High Performance Have in Common?

In Blog by Roberto Forzoni

What do Premier League football, Grand Slam tennis, boardroom leadership and close-up magic all have in common? Pressure. Perception. And performance when it matters most. Over the past 30 years, I’ve been privileged to work as a performance psychologist with elite athletes, world champions and senior leadership teams. At the same time, I’ve built a parallel career as a mind-reading …

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Are You A Sceptic?

In Blog by Roberto Forzoni

You don’t have to believe in magic. In fact, scepticism is welcome. Some of the strongest reactions I see at events come from the people who begin the evening with folded arms, raised eyebrows and a quiet determination not to be impressed. The analysts. The engineers. The CEOs who have “seen it all before”. And that is precisely where the …

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Why Magic Still Works in 2026

In Blog by Roberto Forzoni

In a modern world of constant notifications, scrolling thumbs, and AI-generated everything, here’s something surprising in 2026: Magic still stops people in their tracks. Not because it’s nostalgic, or old-fashioned. But because it’s real, live, and happening right in front of you. In 2026, we are more digitally connected than ever, and yet attention has never been harder to earn. …

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Magic for People Who Think They’ve Seen It All

In Blog by Roberto Forzoni

You’ve hosted the champagne receptions.And… you’ve booked the bands, the speakers and the entertainers.And… you’ve seen good magic… and probably a lot of predictable magic too. I offer something for the moments when you want something genuinely different. Magic for People Who Think They’ve Seen It All isn’t about big boxes or obvious effects. It’s about quiet astonishment. The kind …

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Imagine Reactions Like This at Your Event…

In Blog by Roberto Forzoni

I wanted to share a very short clip with you – just a few seconds, but it captures true reactions from people who have seen my magic. 👉 Watch the video here: https://youtube.com/shorts/Su3ghbV8EAg Those reactions are completely real. No actors. No plants. No second takes. Just people experiencing something genuinely unexpected, surprising, and impossible to explain. This is exactly what …

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2026 Possibilities

In Blog by Roberto Forzoni

Happy New Year I hope 2026 has started well for you. Whether you’re straight back into work, working on manifesting and drawing up your vision board, or already debating if dry January is going to be successful, 2026 is beaming with possibility. As I look back on 2025, I feel incredibly grateful. It was a fantastic year of magic and …

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An Invitation to Experience a Little Wonder Before Christmas

In Blog by Roberto Forzoni

As we step into the festive season – the busiest and most magical time of the year – I wanted to extend a personal invitation. Over the coming weeks, I’ll be performing live at The Ned in London. Guests regularly describe the experience as astonishing, mind-blowing, and unlike anything they’ve ever seen. If you’ve ever wondered what true close-up magic …

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Can You Guess The Line?

In Blog by Roberto Forzoni

I’ve just shared a new video on Instagram that people are buzzing about. In the video, I ask two guests to think of any line they like from the iconic film, Forrest Gump, chosen randomly. No clues. No prompts. Just their thoughts. And yet… I reveal exactly what’s in their minds. Their reactions say it all – disbelief, laughter, shock, …

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Back from India – And Magic Bookings Are Filling Up Fast!

In Blog by Roberto Forzoni

I’ve just returned from an inspiring trip to Bangalore, India, where I was invited to deliver a high-impact corporate keynote on performance, leadership, and the psychology of effective teamwork. It was a privilege to work with a global organisation committed to growth, innovation, and unlocking the potential of their people. The energy in the room was electric, and it reminded …

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A Corporate Talk Your Team Will Actually Enjoy (Yes, Really!)

In Blog by Roberto Forzoni

For those who don’t know, I’m not just a magician – I’m also a corporate speaker specialising in the psychology of teamwork, psychological well-being, and resilience. Over the years, I’ve helped elite athletes, Olympic champions, and Premier League teams boost performance through powerful psychological strategies. And recently, I’ve been bringing that same expertise to the corporate world – with a …