THEODORE ANNEMANN
(1907 – 1942)The Enigmatic Master of Mentalism
Theodore Annemann stands as one of the most revered figures in mentalism. A prolific writer, inventor, and performer, Annemann's innovative techniques and compelling performances have left an indelible mark on the art of mind reading. Despite his significant contributions, much of his life remains shrouded in mystery, adding to the allure of his legacy.
Early Life and Fascination with Magic
Born Theodore John Squires on February 22, 1907, in East Waverly, New York, Annemann's early life was marked by familial changes. After his father, Fred Squires, left the family, his mother, Flavilla, remarried Stanley Anneman, whose surname Theodore adopted, later modifying it to "Annemann" in 1930.
Annemann's intrigue with magic ignited at 10 when a classmate introduced him to the "Ball and Vase" trick. This fascination grew, leading him to invest his earnings from delivering the Elmira Star-Gazette into magic sets and literature. Despite his mother's disapproval—evidenced by her burning his magic books—Annemann's passion remained undeterred. Years later, he sent her a bound copy of his magazine, The Jinx, with a note:
"Dear Mama, when you look through these pages, I hope you remember when you burned my magic books in the furnace. That made me try to write one myself. Have you got a match for this? Theo"
Transition to Professional Magic
Annemann began performing magic locally as a teenager, showcasing tricks like the Wine & Water effect, 20th Century Silks, and the Substitution Trunk—often enlisting his brother Leland as an assistant. His early career included roles as a tenor singer and magician's assistant, experiences that honed his stage presence. By 17, he contributed articles to magic journals such as The Linking Ring and The Sphinx, demonstrating his deepening expertise.
Innovator of Mentalism
Recognising audiences' evolving tastes, Annemann shifted focus to mentalism, branding himself as "Annemann the Enigma." He believed that portraying an ordinary person with extraordinary abilities resonated more authentically with spectators. His performances encompassed telepathy, clairvoyance, precognition, and more, delivered with a straightforward and relatable demeanour.
Annemann's philosophy emphasised simplicity and directness:
"If you act like a normal person with an abnormal faculty, people like you much better. If you act like an abnormal person, you become freakish, and people will be afraid to ask you home to dinner."
Literary Contributions and The Jinx
In 1934, Annemann launched The Jinx, a periodical that became a cornerstone in the mentalism community. Spanning 151 issues until 1941, the magazine featured innovative effects and insights, influencing countless performers. His writings, including The Book Without a Name (1931) and Practical Mental Effects (1944), compiled groundbreaking routines and methodologies that remain relevant today.
Personal Struggles and Legacy
Despite professional success, Annemann's personal life was fraught with challenges, including anxiety, depression, and stage fright. He married twice—first to Margaret Abrams, with whom he had a daughter, Mona Lee, and later to Jeanette Parr. Financial difficulties and personal turmoil culminated in his tragic suicide on January 12, 1942, at the age of 34.
Annemann's legacy endures through his writings and the continued relevance of his techniques. His emphasis on psychological subtlety and audience connection has shaped modern mentalism, influencing performers worldwide.
References:
* Annemann’s Journey. Todd Karr – The Miracle Factory
* The Life & Times of a Legend. Annemann. Max Abrams
* The Mind Readers; William V Rauscher
Original article published in the Magic Circular DOWNLOAD PDF
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